About
A studio small enough to care, experienced enough to deliver.
Indigo 42 is a Lincoln-based studio built around two crafts, design and engineering. We’ve shipped work for global brands and local businesses alike, and the same care goes into both.
The person behind it
Joe Self
Indigo 42 is run by Joe Self, a product engineer with more than a decade of experience across websites, apps and design. He has led engineering on platforms serving millions of visits a month, shipped mobile apps from first prototype to the app stores, and built first proper websites for local businesses. He is based in Lincoln, works with clients across Lincolnshire and the UK, and when you work with Indigo 42, you work directly with him.
Who Joe has built for
- Fantasy Football HubWebsite and iOS and Android apps with millions of views a month
- Wall Street EnglishHelped rebuild its global and territory websites
- Go-Ahead GroupA contactless mobile web app, B2B APIs and an internal admin app
- UptimeWebsite, web app and B2B customer portal
- Levi’sAn internal data visualisation app for demand planning and merchandising
- Symphony SPARCA web app and the APIs behind it
- Cre8tive ResourcesAn online shop and three iOS and Android apps
What we believe
The work is the pitch
No jargon, no theatre. We’d rather show you something working than talk about it.
Fast is a feature
Every second of load time costs you customers. We build for speed from day one.
Built to last
Not just launch day, but year three. Maintainable code, systems your team can run.